Finally, the marketing team you deserve.

A Senior Living Marketing Agency That
Handles Of All Your Marketing Needs

Leave the senior living marketing to us, so you can focus on serving your community.

Does your senior living facility lack a clear marketing plan?

You’re not alone. Most senior care leaders have to wear many hats. You don’t have the time to create and manage a clear marketing plan, let alone learn all the latest strategies. This is a costly mistake you can avoid. Senior care communities often don’t have the bandwidth or budget to hire a marketing team. Without knowing what to look for, you’ll hire someone inexperienced, or a jack of all trades who does a little bit of everything–and nothing well.

Senior Living Marketers Who Do All The Work

Tired of not knowing
what to do?

Digital marketing can be confusing and frustrating if you don’t know what you’re doing. Don’t give up. Consult the experts who specialize in assisted living marketing strategies that work.

Is your current marketing
plan actually effective?

Even if your marketing manager has the skills, they rarely have the time to do it all, so they cut corners. It never hurts to get a free audit from experts who specialize in senior living marketing.

Finding quality staff
is a challenge.

Marketing for senior living isn’t just about heads in beds, but about helping communities find and retain qualified candidates. Advertising jobs can aid growth.

"We've always done it this way"
Are you falling behind the times?

When it comes to adapting to new technology, the senior care industry is very far behind. Millenial and Generation X are the decision makers now. We can help you evolve with the times and reach your audience. Imagine if you never had to worry about marketing again. Join successful senior care and assisted living communities who adapted to a highly digital world with an effective, innovative marketing plan.

You’re in the service business. Put your best foot forward with your clients. The service business has its challenges and rewards. Showcase your business the right way with a consistent brand voice that attracts new residents and employees. Give the loved ones of residents the confidence they need to choose you over your competition.

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Your Senior Living Community Deserves

Excellent Service

Trust your marketing team to do the job right the first time. We’ll return your calls, respond in a way that makes sense, and help you come up with new ideas.

See Your Vision
Come To Life

We help you reach your goals and get the results you want. You’ll have a team that delivers consistent work and makes sure all your marketing efforts are driving a return.

Honesty and

There is nothing more frustrating than lack of transparency or miscommunication. With us, you’ll get continuous support, frequent updates, and tailored strategies based on your needs.

Enjoy Your Relationship
With Your Personal Expert

When you have a dedicated account manager, you have one person you’ll connect with when you need something. Your AM manages a team of people dedicated to your community. From website updates to print projects, they’ll make it happen.

Creativity and Strategy

When creating your new website, our expert copywriters and designers work with you to capture your brand voice and tell your story. The process includes diverse approvals, tests, reviews, and communication.

Get More Leads

Our senior living marketing staff guides you to getting more leads. We want you to be proud of your image and attract new community members until you reach wait list status.

Find The Best Staff

Employees want to work for a company with a clear message. Keep your marketing fresh to attract new employees, and learn how to connect with social media to aid recruiting efforts.

The Best Senior Living Marketing Services

Here’s what digital marketing for senior living communities entails.

Advanced Analytics

Strategy, experience, and analytical expertise combine to enable decision-making and create value.

More Leads

Most new members find your community through an internet search. Gain more leads with internet marketing.

SEO - Google

Helping senior living communities achieve growth through organic web traffic is fundamental to our approach.

A Real Team

We become a part of your organization. We are your team, both advising and doing the work.

Social Media

Present your best image to the world and build social proof with our social media marketing services.


We manage your website from beginning to end. Time for an update? We’ll make it happen.

Save On Costs

We look for ways to decrease wasted spend, and always make sure your efforts are getting a return.

Email Marketing

Your community should be a source of ongoing value. Email marketing helps you grow sustainably and build relationships with your clients.

Attract Employees

Employees review your online presence. We keep your marketing fresh so that new employees feel excited to work for you.

More Awareness

We aim to build your brand awareness and help you stand out from your competition.

Better Reputation

Reputation matters. We work our magic to improve your Google rankings so that your name is top of mind for your audience.

Your Guide Through The Digital Marketing Landscape

Our senior living marketers specialize in assisted and senior living communities. We understand how difficult it can be to attract new members, to find employees that resonate with your mission, and to stay consistent with your marketing efforts. Allow our senior living marketing strategist to analyze your strategy and show you a clear path to achieve your goals.

Non-Negotiables For Your Senior Living Community

Industry Experience

Senior living marketing is what we do! We understand your needs, listen to your vision, apply best practices, and offer support.

A Dedicated Account Manager

We provide a dedicated account manager who is your personal marketing expert. They’ll keep you up-to-date with monthly transparency meetings. If there’s a problem, they’re just a call away.

Competitive Edge

Stay ahead of the competition with technology integrations. We’ll help you implement new strategies into your current systems, so you’re always on the cutting edge of your industry.

About Us: Expert Senior Living Marketers

We are an all-in-one marketing solution, founded by Joel Sellentine and Halley Karas with a mission to support senior and assisted living communities across the United States. After seeing the struggles of the senior communities of their family members, Joel and Halley sought out to create a better way for senior living leaders to have everything they need. We want to see your community thrive.

Each client receives a full-service team for less than the cost of an employee. We provide sound marketing advice and keep you up-to-date on industry trends and changing technology.


We take a lot of pride in our work. It’s our mission to provide you with the best marketing service available.

What Happens With A Strategy Call?

First, we learn about your business. We know that every company has different needs. The copy and paste approach doesn’t cut it when it comes to effective advertising. After we talk to you about your business, our team puts our heads together to create a completely customized marketing strategy. We pull from previous data, industry trends, and your story to create something special. It’s time to get you more customers and a solid stream of leads!

Schedule A Free Consultation

Speak directly to our strategist and receive a comprehensive digital marketing analysis.

Senior Living Marketing FAQs

We provide every client with a full-service team for less than the cost of an employee. Schedule a call with us to learn more about our pricing and how we can help your business grow.

Yes! Our experienced and creative team of web designers craft designs that not only look great, but fit your brand, convert to sales, and build a long-term audience. Our website maintenance also helps functionality and the overall user experience. Whether you want a brand new site or to clean up the one you have now, our web team is here to help.

We harness the power of social media platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube to grow your business. We handle content creation, crafting original and relevant posts that capture your voice and tell your brand story in a way that stands out.

Of course! We grow with your brand. By digging into your background, your company’s history, and your philosophies, we can offer a fresh perspective and devise a strategy that meets your goals. As your business evolves, we can tweak your marketing strategy and create new content that is a reflection of who you are.

Instead of speaking to a new employee every time you call us, you’ll connect with a dedicated account manager. They act as a liaison, communicating your wishes to the rest of our team and ensuring you get the results you’re looking for.

Absolutely. We prefer to get on a video consultation so we can learn more about you and your organization. Having an in-depth conversation gives us an in-depth understanding so we can then execute to your exact needs.

We have worked with dozens of senior living facilities and communities across the country, and have generated not only incredible leads, but a vast knowledge of the industry. From caregivers and residents, to everything in between, we treat your organization with care, respect, and more importantly-heart. Check out our reviews if you have questions!

Your online presence matters. We’ll help you attract the top talent by creating an appealing image. We’ll show you how to convey your message and showcase your community as a trusted place to work, stay or visit.

After our initial consultation, our team has a 90 minute marketing assessment with you and your team. We discuss your goals, and learn everything we need to know about your company. From there, we build a comprehensive strategy, present that for your approval, and then we get rolling!